15+ years experienced creative leader with expertise in implementing for brands in housewares, fashion, boutique food, craft + hobby industries across print, digital and web mediums.
Extensive experience managing large creative teams of diverse personalities in deadline driven environments.
Mac OS, Windows, Adobe Creative Suite, Adobe Acrobat, Microsoft Office, Power Point, FinalCut Pro, WordPress, SquareSpace.
Working knowledge of HTML, CSS
CREATIVE DIRECTOR + GRAPHIC DESIGNER | Amy Heller Design
Olympia, WA + Newtown, CT | January 2003 - Present
2008-2015 | Within the craft + hobby industry, designed for and lead virtual teams focused on consumer brand development, building and promotion via wide range of social media and web-based communications. Responsibilities included designing and photographing projects using manufacturer's products then marketingvia company blog, personal blog, targeted message boards and other social media. Designed liscensed products for industry manufacturer.
• Web and social media directionfor Lily Bee Design & October Afternoon.
• Company designer for Two Peas in a Bucket, October Afternoon, American Crafts, Echo Park Paper Co. and Lily Bee Design.
• Designed, developed and launched a 150+ pc. product line for Lily Bee Design.
• Represented industry companies at CHA trade show from 2009-2013.
• Taught online courses in color theory and seasonal design.
• Designed, marketed & sold digital designs for consumer purchase.
• Led a group of designers from across the globe on time-sensitive projects.
• Published over 75x in industry publications (Creating Keepsakes, Scrapbook Trends, Scrapbook & Cards Today, Cards Magazine, Paper Crafts Magazine), including promotional layouts and industry articles.
• Beta tester for Pinterest prior to public roll-out.
2003-2008 | Strategically developed brand identities and marketing materials for mid-sized international companies and small start-up businesses. Services and duties included: brand analysis, brand identity programs including logo design, consumer packaging, web, catalog design and layout, collateral, advertising, photography art direction, copy writing, visual
merchandising. Industries included lifestyle brands in housewares (kitchenware), wineries, gourmet pet food, and skincare.
CREATIVE DIRECTOR | Progressive International, Inc.
Kent, WA | May 2000 - May 2003
Responsible for all print, photo and digital art relating to 1000+ SKU's, including 5 sub-brands and licensed brands; packaging, photography, illustration, logo design, consumer and trade advertising, catalog, POS displays, trade and consumer collateral, trade show booths and web. Led a team of 8 in-house designers, production artists, illustrators and photographers as well as contract artists. Managed all overseas and domestic print production. Worked daily with overseas vendors (China, Hong Kong, Thailand and Australia). Conducted on-site management of special print projects in overseas markets. Managed and maintained all production schedules and creative budgets within the Marketing Department. Responsible for researching and reporting trends related to kitchenware and housewares, food, dining, and preparation to Marketing and Industrial Design teams.
Major creative licensed brands created for: Food & Wine® Magazine and DuPont® SilverStone®.
SR. GRAPHIC DESIGNER/ART DIRECTOR - PRINT + PHOTO
Lamonts Apparel, Inc., Corporate
Kirkland, WA | June 1998 - May 2000
Developed the creative direction and oversaw production for all aspects of print advertising for regional department store chain operating 38 stores in 6 states, including ROP’s, circulars, in-store signage, direct mail pieces, catalog and web design. Developed and launched new visual brand strategy and deliverables for corporate brand and junior’s departments. Initiated, designed and directed update of consumer website re-launch. Responsible for all new sales' identities. Designed logos for private label fashions and departments. Art directed and oversaw all still (fashion and product) photoshoots in studio and on location. Coordinated all photography scheduling for fashion and product shoots. Hired and scheduled all freelance talent including photographers, stylists (product, fashion, food), hair and makeup, models, as well as secured locations for shoots. Managed and maintained all production schedules and photography budgets. Responsible for reporting competitor and consumer advertising trends in fashion and home products.
GRAPHIC DESIGNER | Sur La Table, Corporate
Seattle, WA | March 1997 - June 1998
Designed and produced all layouts for internationally distributed catalog. Edited all still photography and directed all digital color corrections. Designed all in-store signage. Designed sub-brand identities. Assisted in art direction with food stylist and prop stylist on photoshoots. Assisted in color proofing at out-of-state press checks.
GRAPHIC DESIGNER | Eye to Eye, National
October 2015-Present | New York, NY
Designing digital and print design assets for social media, web, photography and collateral campaigns. Assist Marketing Director in clarifying and executing brand consistency for translation to an ever revolving staff of volunteer personnel/interns in its marketing department including department organization, production scheduling, clearly defined visual brand standards, and strategy. Working with a wide range of personnel both internal and contract in creating consistency across mediums in fast-paced, deadline driven environment.
AIGA - American Institute of Graphic Arts | Connecticut Chapter
2008 - 2015 | Published over 75x in leading craft + hobby publications including Creating Keepsakes, Scrapbook Trends, Scrapbook & Cards Today, Cards Magazine, Paper Crafts Magazine, including five covers.
2015 | Article - Scrapbook & Cards Today - Easy, Detailed. Expert | Fall Issue
2012 | Article - Scrapbook & Cards Today - Easy, Detailed. Expert| Winter Issue
2007 | Logo Lounge III - Pastry Pawrty Logo
2003 | Gold Award | Artsy Awards
2003 | Silver Award | Excellence in Web Business
2003 | Gold Award | IAWMD
2003 | Site of the Week | Pet Shed for www.pawsgourmet.com
1994 | University of Washington, drawings chosen for representation of the School of Art in university publication.
1996 B.A. Graphic Design + Psychology
The Evergreen State College, Olympia, WA
BFA program in Graphic Design and BS program in Psychology
University of Washington, Seattle, WA