NITT & GRIT | 2017. Amy developed the new brand, Nitt + Grit to fill a gap in the scrapbooking, planner and stationery industries with products that address the grittier side of real life. The black and white branding and focus of its products are meant to allow the end user the ability to work alongside any other products of their choosing, or to look great alone as a journaling focused product. Stickers and cards focused on feelings and journaling prompts with modern, minimalistic styling and design allow the end user to focus on internal dialog versus the traditional photo focus of traditional planner and scrapbooking products.