BELLA BLVD | wauwatosa, WI


BELLA BLVD LLC | 2015-2017. Amy’s role as Marketing Director for this boutique scrapbooking and stationery brand included leading and executing design of all consumer and industry brand identity, digital and social media planning and execution, still product photography, editing, promotional and instructional video shooting and production as well as trend strategy for product design. Amy also took on the role as lead designer for all promotion of the company’s annual event - She Loves Color / Designer Day, in their second year, creating all visuals and communication in addition to the year’s exclusive patterned paper and sticker products and packaging.