Amy Heller Design | 2014. Amy Heller Design established in 2003 underwent a brand re-design and website upgrade following the success of Amy’s well-established and recognized aesthetic in the craft and hobby industry as a blogger, prolifically published craft and hobby artist and marketing designer for many of the industry’s top brands including American Crafts, October Afternoon, Two Peas in a Bucket, Echo Park Paper Co. and many others. The new website and digital presence included Amy’s popular online classes, exclusively designed printable products for purchase, free tutorials, blog and portfolios of her work. The aim was to be clean and easy to navigate in order to let the work stand out in a minimalistic backdrop.