Hi everyone! Thanks so much for taking interest in my little shop and upcoming personal endeavor :).
I'll first start with what I've been working on. I've been working on this idea for a number of years but really started putting it together over the last year. What it is, is a new brand called Nitt + Grit. Over the nearly decade that I have been involved in the creative industry, I've heard time and time again, "I can't scrapbook myself", "It's so hard to scrapbook myself", and I myself have been guilty of this. Out of the hundreds of projects I've done, I've done less than a handful about myself. And I know why (at least for myself). None of the products available were reflective of my real life. I loved using them for documenting my children's lives - because that's how I view/ed their lives - happy and colorful. But nothing spoke to my reality - what I had experienced or was experiencing.
I have always had a fascination with the human condition. I double majored in psychology as well as graphic design and was very conflicted on which profession to go into when I graduated. I ended up in graphic design, but my fascination as to the "why" people think and behave the way they do has always been something I've been interested in. The true meaning that shapes a person's perceptions and experiences.
After going through several traumas and challenges in my own life I began to feel like my truth wasn't represented in the life documenting world. Now the timing feels right and I feel absolutely compelled to offer something to the creative documenter who wants a way to preserve what's "real" in their lives, the true nitty gritty.
This isn't meant to be pretty. This isn't meant to be shared publicly and featured on beautiful feeds. This is meant for you to get real with yourself, and do what you love, but do it a way that is authentic to your experiences. And hopefully, just hopefully, it will be helpful and cathartic to you in the process.
To read more about Nitt + Grit and the background behind it, check out the brand page here. And be sure to follow on the Nitt + Grit Instagram page here and Facebook page here.
Now to INTRODUCE the first collection from NITT + GRIT | STRENGTH
There are three components to this first digital/hybrid collection:
emotion words (stickers),
emotion/empowerment planner stickers
I chose STRENGTH as my first collection for several reasons. One was it was reflective of how I'm feeling right now, both personally and in the world around me. As it relates to the world around me, I feel like there are many others who are in the same boat. But it's also very much an homage to where I've come from and where I am now. Looking back on certain pivotal times in my life, I didn't think I would get to this place. I knew I "could" I just wasn't sure it was going to happen. I just felt knocked down so many times, that after the last blow, I wasn't sure I was going to ever recover. Truth be told, I'm not the same person - but I am stronger. That strength was what I wanted to convey in this collection; that no matter what it is that you are going through, you will come out the other end emotionally stronger as long as you keep plugging along and fighting through each day.
So, what do you think? I'd love to hear your thoughts on my new brand Nitt + Grit and the concept behind this type of documenting and product selection. I have SO many ideas brewing on where I'd like to take this. There is so much to cover and so many relevant topics I want to explore. To me, this isn't about building a huge company or selling tons of products. This genuinely is about filling a niche that I believe is much-needed, and I hope in some small way it helps someone. If that is what I can achieve as a result the challenges that I have faced in my own life, then it will be worth it to me. Additionally, it's VERY important to me that as I create products that cover many challenging topics that are meaningful to me and you, a portion of the profits from Nitt + Grit sales will go to related, reputable charities in support of their causes.
The bottom line is, this has real, true deep meaning to me.
I plan to have a new release monthly in my shop as well as in my new Etsy shop (to be launched soon). I already have topics for the next 3 years, so that will keep me busy! I hope you find this idea compelling and one that might fill a void in your current documenting. I look forward to hearing your thoughts! Check out the shop here.
With that - I will be giving away one collection of STRENGTH away to one lucky commenter between this blog post and INSTAGRAM - so please leave me your thoughts and I'll select a winner next weekend!
Okay! Now that I've gotten that out of the way :)
I have chosen two winners - one from my personal instagram and one from here on the blog to keep things fair.
The first winner of the small flat-rate box o'goodies is:
And the second winner is:
HOLLY HUBERT (INSTAGRAM)
Thank you to everyone who put their names in the hat! Please contact me at amyhellerdesign (@) gmail.com with your shipping information and I'll get those prizes out to you this week!
Again, thank you so much for your continued interest in what I've been up to. :) You guys are the best!